Putting Your Website
Copywriter to Work for You
A copywriter who
already understands your industry can save you considerable
time and more readily produce copy that speaks with a trusted
voice to your target audience.
While I've written
for over 30 industries, I still find my copywriting services
in extremely high demand by companies operating in industries
for which I have no prior experience.
Don't get me wrong,
that's entirely normal. A good copywriter takes the time
to understand your industry. They can adapt their voice
to the needs of your audience. But still I am always looking
to find a way to provide even greater value to the
growing number of clients who approach me.
Now, you should
understand there are copywriters who have experience in
just about every industry you can imagine (I've written
for such niches as equine embryo transfer!) But finding
them is difficult, because copywriters tend to promote themselves
as generalists.
I've gathered a
resource of copywriters who hold specialized knowledge
in different industries. And they work with me at SEO
Advantage to create copy for many projects I take on. Mind
you, I negotiate fantastic rates with my copywriter associates,
so there is no extra charge passed on to you. The
rates are the same whether you're working with only me,
or with one of my specialists (and this even includes editing,
proofreading, and project management by me, so essentially
you enjoy the work of two or more copywriters for the price
of only one.)
Some Administrative
Details...
Turnaround Time
I prefer to have
at least 2 weeks to complete an assignment. This will depend
on a lot of factors, though, such as my schedule, your deadlines,
the size of the assignment, etc. I'm flexible, so let me
know what you're up against and I'll do my best to help
you.
Invoicing
Though you work
with me just as you would any other freelancer (barring
the specialization available to you through my copywriting
team if needed), your invoice will come from SEO Advantage.
We provide an electronic invoice that lets you click through
to pay by MasterCard or Visa on PayPal, or you can send
us a check. Terms are generally net 15.
SEO and Design
Services
I work extensively
with SEO Advantage as marketing and copywriting director
for SEO clients. Likewise, all my copywriting clients have
access to top-tier search engine optimization and design
services. For example, you'll find a keyword research study
performed by SEO Advantage and your copywriter together
can form a powerful base for all your marketing communications.
Though SEO Advantage
is my optimization company of choice, I can certainly help
you implement your copy with your current SEO provider,
designer or agency. In fact, advertising and online marketing
agencies often hire me to work on projects for their clients,
too.
Fees
If you skipped right to this part, you have to know that
my fees are the same regardless of whether I enlist the
skills of a specialist copywriter and work in a team to
produce your copy, or whether I work one-on-one with you.
I will always select the optimal talent and resources to
ensure your copy turns out the best that it can.
My fees vary by
assignment, industry, topic, length, and all those details
of the project. (Just email
me to find out what I need for a custom quote.)
For your reference,
here are a few sample figures:
Monthly copywriting based on an ongoing need, starting at
$500/month. Provides discount on copywriting services for
a minimum term of 6 months.
Press release writing ($500) and online distribution ($250,
depending on selected outlets). May qualify for lower prices
after initial press release.
Web site copywriting ($300 - $800/page, 200 - 600 words).
This takes into account that more time is spent on the home
page and less on shorter pages like 'contact'. Keep in mind
that my per-page fee is meant to cover all the time I invest
in your project, including our phone consultations and my
recommendations, and it is only a convenient way for you
to estimate total cost.
Fees include support and guidance in your website messaging,
audience profiling, background research, suggestions for
images, conceptualization, and proofreading after implementation.
Contact me for
a quote on your next project and samples
relevant to your industry
and project.
