After you’ve been a copywriter for a while, it’s easy to fall into a rut. Everything you write starts to sound the same. This irks me, both as someone who has hired copywriters and as one myself. I don’t like to see stale copywriting come across my desk, and I don’t like to be the […]
Copywriters, keep your clients! It’s harder to find new ones
Everyone in business knows it’s easier (and cheaper) to keep an existing client than to get a new one. But copywriters can get lazy. I know, I’ve been on the receiving end of freelance copywriters’ work as a previous marketing director. And it’s super annoying when a copywriter who has done beautiful work the first […]
High-quality content: writing for your readers (and SEO)
High-quality content is now the biggest concern of online marketers. We have Google to thank in part for their recent Panda/Farmer update. And I’d also like to think that website owners are reaching a maturity level where it’s understood that their readers want more high-quality content to help in their research and buying process. What […]
