Sometimes I get that great idea for a copywriting client. It just goes “click” and I know exactly how I’m going to write it. When that idea clicks, I run straight to my keyboard. The copy flows off my fingertips, the page comes alive, and editing is often minimal. But as a freelance copywriter, is […]
How a copywriter recharges her writing
After you’ve been a copywriter for a while, it’s easy to fall into a rut. Everything you write starts to sound the same. This irks me, both as someone who has hired copywriters and as one myself. I don’t like to see stale copywriting come across my desk, and I don’t like to be the […]
Need an idea? Go to the bathroom.
I’m sitting at Starbucks working on copy for a client right now. Their About page is lacking, and I need a way to introduce some unique points about the company. Ugh, I’m stuck. I don’t just want to rewrite the same thing every other website in this industry says. Okay, time for a bathroom break. […]
Quality in Copywriting – What’s Your Process?
As a copywriter, it’s tempting to just write what you think the client wants or needs, read it over and send it off. After all, a fast turnaround lets you take on more billable work and should satisfy the client, too, right? Some copywriters can write fast. And maybe their stuff turns out fine on […]
