So, you sell Camera Lenses? Or, your latest innovation is an Email Marketing Solution that gives Clients more access to Leads? Grrrr, it drives me batty. Capitalizing generic words does not make them sound more important to the reader. Rather, it confuses. While you may not, many in your audience still remember the rule from […]
Quality in Copywriting – What’s Your Process?
As a copywriter, it’s tempting to just write what you think the client wants or needs, read it over and send it off. After all, a fast turnaround lets you take on more billable work and should satisfy the client, too, right? Some copywriters can write fast. And maybe their stuff turns out fine on […]
