Man, the airwaves have sure become overpopulated with copywriter’s websites over the last half a decade! Worst is, so many of them all sound the same. It’s just lazy copywriting, people. Your task, as a copywriter is to first find the unique, compelling idea you are selling. Then to put that into words. That applies […]
Can copywriters get away with working just when they feel like it?
Sometimes I get that great idea for a copywriting client. It just goes “click” and I know exactly how I’m going to write it. When that idea clicks, I run straight to my keyboard. The copy flows off my fingertips, the page comes alive, and editing is often minimal. But as a freelance copywriter, is […]
Copywriters, keep your clients! It’s harder to find new ones
Everyone in business knows it’s easier (and cheaper) to keep an existing client than to get a new one. But copywriters can get lazy. I know, I’ve been on the receiving end of freelance copywriters’ work as a previous marketing director. And it’s super annoying when a copywriter who has done beautiful work the first […]
Hiring a copywriter to blog for you
Blogging, blogging, blogging. I love it. Especially when it pulls from my direct experience. In fact, I am of the opinion that in order to be effective, blog writing must pull from direct experience. If you’re looking to hire a copywriter to write your blog, make sure they know your industry and can get really […]
Copywriter Rates & Fees – Look Beyond the Numbers
Copywriter rates and fees vary as much as the copywriters behind them. Some bill by the hour, others will quote a project fee each time. Still other copywriters ask for a monthly retainer in order to set aside time to work with you. If you’re looking to work with a copywriter, you need to be […]
A Copywriter’s Take on Social Media
Social media is all the rage. So how can a copywriter help companies looking to do better on social media platforms like Facebook, Twitter and LinkedIn? I’m torn on this. I feel that social media marketing can be most effective when the communications come directly from the company’s employees themselves. Especially if you have internal […]
