So, you know you need to hire a freelance copywriter. You have probably Googled a few searches for things like “website copywriter”, “online copywriter”, or even your industry + copywriter. There are tons of freelance writers online to choose from. How do you know who’s going to hit it out of the park for your […]
Two Ways for a Copywriter to Specialize
Man, the airwaves have sure become overpopulated with copywriter’s websites over the last half a decade! Worst is, so many of them all sound the same. It’s just lazy copywriting, people. Your task, as a copywriter is to first find the unique, compelling idea you are selling. Then to put that into words. That applies […]
How a copywriter recharges her writing
After you’ve been a copywriter for a while, it’s easy to fall into a rut. Everything you write starts to sound the same. This irks me, both as someone who has hired copywriters and as one myself. I don’t like to see stale copywriting come across my desk, and I don’t like to be the […]
Copywriters, keep your clients! It’s harder to find new ones
Everyone in business knows it’s easier (and cheaper) to keep an existing client than to get a new one. But copywriters can get lazy. I know, I’ve been on the receiving end of freelance copywriters’ work as a previous marketing director. And it’s super annoying when a copywriter who has done beautiful work the first […]
