After you’ve been a copywriter for a while, it’s easy to fall into a rut. Everything you write starts to sound the same. This irks me, both as someone who has hired copywriters and as one myself. I don’t like to see stale copywriting come across my desk, and I don’t like to be the […]
Help stamp out capitalization of generic words
So, you sell Camera Lenses? Or, your latest innovation is an Email Marketing Solution that gives Clients more access to Leads? Grrrr, it drives me batty. Capitalizing generic words does not make them sound more important to the reader. Rather, it confuses. While you may not, many in your audience still remember the rule from […]
