Take it from a copywriter, there are several reasons why it’s a good idea to use captions with the images you post in your blog. People read captions more than any other element on a page (except the headline and perhaps subheadings). This means your captions are a great way to get your message across […]
High-quality content: writing for your readers (and SEO)
High-quality content is now the biggest concern of online marketers. We have Google to thank in part for their recent Panda/Farmer update. And I’d also like to think that website owners are reaching a maturity level where it’s understood that their readers want more high-quality content to help in their research and buying process. What […]
Copywriter Rates & Fees – Look Beyond the Numbers
Copywriter rates and fees vary as much as the copywriters behind them. Some bill by the hour, others will quote a project fee each time. Still other copywriters ask for a monthly retainer in order to set aside time to work with you. If you’re looking to work with a copywriter, you need to be […]
Can your web designer really do SEO, too?
Yesterday, I posted a new blog article on www.site-reference.com, where I’m a contributing writer. I basically said, no, good designers can’t do proper SEO. My argument is that if a designer is really good at designing, that’s where their passion lies, and they will not have the time and skills for optimizing a website properly. […]
Defining My Niche as a Copywriter
I’ve been writing copy for 11 12 years now. Some projects have been so mind-numbing it was almost painful for me. (I have felt at times that if I had to write one more ad or brochure for a home builder, I’d go crazy.) Other things got me all jazzed up, like this organic clothing […]
