Blogging, blogging, blogging. I love it. Especially when it pulls from my direct experience. In fact, I am of the opinion that in order to be effective, blog writing must pull from direct experience. If you’re looking to hire a copywriter to write your blog, make sure they know your industry and can get really […]
A Copywriter’s Take on Social Media
Social media is all the rage. So how can a copywriter help companies looking to do better on social media platforms like Facebook, Twitter and LinkedIn? I’m torn on this. I feel that social media marketing can be most effective when the communications come directly from the company’s employees themselves. Especially if you have internal […]
