So, you sell Camera Lenses? Or, your latest innovation is an Email Marketing Solution that gives Clients more access to Leads? Grrrr, it drives me batty. Capitalizing generic words does not make them sound more important to the reader. Rather, it confuses. While you may not, many in your audience still remember the rule from […]
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Can your web designer really do SEO, too?
Yesterday, I posted a new blog article on www.site-reference.com, where I’m a contributing writer. I basically said, no, good designers can’t do proper SEO. My argument is that if a designer is really good at designing, that’s where their passion lies, and they will not have the time and skills for optimizing a website properly. […]
Business Referrals—a golden gift (to most, at least)
Referrals can be a good source of leads, and most business people welcome – no, encourage – them. But if you were too busy already, would you turn down someone who said they’d like to get to know you, because they may have clients to refer?
Defining My Niche as a Copywriter
I’ve been writing copy for 11 12 years now. Some projects have been so mind-numbing it was almost painful for me. (I have felt at times that if I had to write one more ad or brochure for a home builder, I’d go crazy.) Other things got me all jazzed up, like this organic clothing […]
Quality in Copywriting – What’s Your Process?
As a copywriter, it’s tempting to just write what you think the client wants or needs, read it over and send it off. After all, a fast turnaround lets you take on more billable work and should satisfy the client, too, right? Some copywriters can write fast. And maybe their stuff turns out fine on […]
