The first person I’m going to introduce you to in my Interesting People blog category shares my first name: Lisa Barone. Chief branding officer and co-founder of online marketing firm Outspoken Media, she blogs and tweets witty, helpful commentary in between helping her firm’s clients with SEO and social media. Why I like Lisa Barone […]
Blog
Online marketing tasks for small businesses
Copywriters like me help businesses by writing websites and other content like online articles, directory listings, social media profiles, etc. But if you’re a small business owner, it can be overwhelming just knowing where to start. What’s really necessary and what’s not? Do you need a blog? A Facebook page? There are literally thousands of […]
Copywriter Rates & Fees – Look Beyond the Numbers
Copywriter rates and fees vary as much as the copywriters behind them. Some bill by the hour, others will quote a project fee each time. Still other copywriters ask for a monthly retainer in order to set aside time to work with you. If you’re looking to work with a copywriter, you need to be […]
A Copywriter’s Take on Social Media
Social media is all the rage. So how can a copywriter help companies looking to do better on social media platforms like Facebook, Twitter and LinkedIn? I’m torn on this. I feel that social media marketing can be most effective when the communications come directly from the company’s employees themselves. Especially if you have internal […]
Need an idea? Go to the bathroom.
I’m sitting at Starbucks working on copy for a client right now. Their About page is lacking, and I need a way to introduce some unique points about the company. Ugh, I’m stuck. I don’t just want to rewrite the same thing every other website in this industry says. Okay, time for a bathroom break. […]
Why images are critical for copywriters
A recent Gainesville client told me he originally skipped over me in favor of another copywriter, based in Orlando, because “she had a photo on her site” and she looked friendly and smart. You know, she was wearing glasses, and all that. It’s really too bad he found my site during the few weeks it […]
