After you’ve been a copywriter for a while, it’s easy to fall into a rut. Everything you write starts to sound the same. This irks me, both as someone who has hired copywriters and as one myself. I don’t like to see stale copywriting come across my desk, and I don’t like to be the […]
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Copywriters, keep your clients! It’s harder to find new ones
Everyone in business knows it’s easier (and cheaper) to keep an existing client than to get a new one. But copywriters can get lazy. I know, I’ve been on the receiving end of freelance copywriters’ work as a previous marketing director. And it’s super annoying when a copywriter who has done beautiful work the first […]
Write captions for images you post in your blog
Take it from a copywriter, there are several reasons why it’s a good idea to use captions with the images you post in your blog. People read captions more than any other element on a page (except the headline and perhaps subheadings). This means your captions are a great way to get your message across […]
How to find new copywriting clients
Create a kickass website highlighting your copywriting skills. That’s it. That’s the answer. But since I can’t have a blog post with only two lines, I’m going to elaborate a bit. Because if you’re a copywriter who knows anything about writing for websites, then you probably know that not just any website you throw up […]
High-quality content: writing for your readers (and SEO)
High-quality content is now the biggest concern of online marketers. We have Google to thank in part for their recent Panda/Farmer update. And I’d also like to think that website owners are reaching a maturity level where it’s understood that their readers want more high-quality content to help in their research and buying process. What […]
Hiring a copywriter to blog for you
Blogging, blogging, blogging. I love it. Especially when it pulls from my direct experience. In fact, I am of the opinion that in order to be effective, blog writing must pull from direct experience. If you’re looking to hire a copywriter to write your blog, make sure they know your industry and can get really […]
