I recently had the chance to meet local marketing powerhouse Olga Sinnreich. Olga works with Gainesville businesses that want to position themselves for growth. I first heard of her when she was presenting at a local digital marketing meetup on persuasive copywriting. When I couldn’t attend, I reached out to see if she could meet […]
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How I Became a Copywriter
I am often asked how I ended up becoming a copywriter. There’s a story. It involves fate and a practical goal: paying off a student loan. In fact, I had no idea what a copywriter was until I became one. I finished my MBA straight after business school and found myself with what I thought […]
How to hire a freelance copywriter – where to start
So, you know you need to hire a freelance copywriter. You have probably Googled a few searches for things like “website copywriter”, “online copywriter”, or even your industry + copywriter. There are tons of freelance writers online to choose from. How do you know who’s going to hit it out of the park for your […]
Two Ways for a Copywriter to Specialize
Man, the airwaves have sure become overpopulated with copywriter’s websites over the last half a decade! Worst is, so many of them all sound the same. It’s just lazy copywriting, people. Your task, as a copywriter is to first find the unique, compelling idea you are selling. Then to put that into words. That applies […]
Can copywriters get away with working just when they feel like it?
Sometimes I get that great idea for a copywriting client. It just goes “click” and I know exactly how I’m going to write it. When that idea clicks, I run straight to my keyboard. The copy flows off my fingertips, the page comes alive, and editing is often minimal. But as a freelance copywriter, is […]
Copywriters, never email a client a “draft”
It’s tempting, as a copywriter. You want your new copywriting client to weigh in on the direction you’re taking. So you send them the document you’ve been working on to get their input. It’s an amateur copywriter’s mistake. Here’s why: You never want to show your client less than your best copywriting. You need to […]
