About my copywriter website

As a copywriter who’s got some experience behind her, I often hear from those just starting out. “How should I get started as a copywriter? How do I market myself? How did you do your copywriting website?”, and so on.

I specialize in writing for the Internet, and from the start, my website played an integral role in bringing me new clients. But since I first put up my own copywriting website in 2003 using FrontPage, it’s gone through a few phases.

Copywriting and Design – Inspiration

I’m so fortunate to have Gaby Zapien as a good friend. She’s a talented graphic and web designer, and we’ve worked together in various capacities since 2003. She didn’t let me keep that awful first design for long.

For this latest design, I was inspired by coffee and chocolate. A simple takeout coffee cup from Coffee Culture, with scrolling swirls, caught my eye one day. And I thought it would be beautiful with the rich creaminess of dark chocolate, hence the current color scheme.  Plus, it’s a rare day that coffee and chocolate don’t play some role for me.

I also thought this theme would make the transition from the previous site design less dramatic. I didn’t want to alienate those who were already familiar with my site.

The platform

To be honest, I’m not versed in the nitty gritty of web design technologies. As a copywriter, I’ve always worked with a designer to handle the implementation of copy and everything else that goes into pulling a concept into reality.

But I wanted to be able to update lisabanks.com myself. And having it optimized for search engine performance is also critical. That’s why I chose to use WordPress as a platform with the Thesis theme.

WordPress is super easy to use, and a dream for publishing content to attract search engine traffic. I’m still learning about all the ins and outs, but I’m thrilled to be moving my site forward in this direction.

The personal touch

As an individual copywriter and consultant, giving a strong sense of who I am through my site is so important. Thus the picture of myself you’ll see on every page. That’s also why you’ll see I use a very casual way of “speaking” to you throughout. I want it to feel like we’re meeting to talk about copywriting for your website over a cup of … coffee.

Why don’t you follow the conversation at my blog or drop me a line to have a real chat now, too?